Now this IS big news (and big's not a pun on Giraffe either).
Well it is to us anyway.
As of January 13th (13th - yikes!) 2003, the Moon team are happy - and really proud - to announce that, after years of merrily going their sweet own way, despite being part of a Group of recruitment advertising agencies, they have taken the plunge and set up on their own.
Wild applause! (Mooners).
Snore! (Recruitment Industry).
Who cares! (Clients).
Go on, my son! (Mum and Dad).
Rather funkily known as Giraffe Limited, our new company is managed by the same old cast - Maria Manzo (client service guru), Jim Shannon (creative whiz) and Kim Jones (?) - all re-invigorated by the challenge of going it alone. Except that they aren't really alone because they've joined a confederation of companies that do all sorts of great things (see formal press release elsewhere in this issue, where Kim drones on and on like he always does).
Why did
we do it? we're already asking ourselves, whoops, is an obvious question.
The fact that there's no easy answer won't stop us using up quite a portion
of your limited mortality span in trying to answer it. There's ownership
for a start (legal in addition to emotional this time), more focus (however
much you try to avoid it, as part of a Group, you sometimes focus on Group
stuff), more freedom, the ability to offer a wide range of services. Maybe,
simply, it was just time for a change.Anyway, enough of that.
As we leap at our new challenge like eccentric salmons on ecstasy, not at all deterred by the fact that we're starting when recruitment is at its lowest ebb for a decade (tremble), we hope to produce this little missive on rather more regular basis than before. As the average IT Apathy Desk sorts things out quicker than we produce Moons, this may be a promise of the empty variety but we're going to try.
A Moon a month is our aim ("giggle - the old ones are the best" - Cryptic Consumers).
"Click, click, click" - sound of subscriptions being cancelled at an alarming rate.
