www.giraffeads.com

Pinkies crossed, this should be launched on the same day that this nonsense pollutes the ether for the umpteenth time so, pretty please with sugar on top, do go and have a look: click here to link through.

As you'll appreciate, creating a website at this stage isn't so easy. We don't have tons of pretty ads to show (yet). In addition, we've always had an aversion to high falutin' statements - "big enough to offer you loads of overpriced services that you don't need but, and we know you'll find this really hard to believe (whoever you are), small enough to care" and so on - which are backed up by so little evidence that a combo of Sherlock and Inspector Poirot would give up searching for an ounce of truth before you could say "That's a load of old tosh".

Add to this the fact that we prefer to babble on about customer surveys, testimonials, internal employee turnover, client retention rates, proof of effectiveness of adverts and so on, none of which are appropriate at this stage ("We haven't lost a client ever" is very tempting but too deceptive, even for an ad agency, after five weeks) - and we're in trouble.

Nevertheless we've cobbled something together and, although it's a work in progress, we think it's not a bad start. If there's anything else you think we should include, or exclude, particularly if you are from the client side (smooch, smooch), please e-mail us.

We'd be particularly interested to know if the site's simplicity appeals. If you read the bios on it and the stuff from our sister company, the Six Group, you'll see that we could have made it really flashy (excuse pun). Pop ups, animation, sound, things whizzing across the screen or zooming in and out or up and down - we could have done them all, no problem.

But as these demonstrations of technological wizardry often serve no purpose except to demonstrate technological wizardry (or to put it another way, they drive us nuts), we didn't. Nice aren't we?