The Formal Announcement (AKA Blatant
Marketing)
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"Kim
Jones, Maria Manzo and Jim Shannon are delighted to announce the immediate
opening of a new recruitment advertising agency, Giraffe Limited.
The three, who have worked together as a team for over four years,
all have substantial shareholdings in the new organisation, which
has been set up as a key element of a confederation of companies,
which is unique in the industry.
"In the 8 years since we started our last company, we had a fantastic
client retention record - probably the best in the industry - largely
due to Maria's service ethic and a concentration on what we think
is really vital to clients - speed, accuracy, continuity and results.
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We deliberately kept a very low profile and just got on with building really
long-term client relationships - for example, the first client we ever won
was still with us when we left", said Kim.
"We're going to stay low profile - we prefer it - but, as well as keeping
and improving on all the things that worked so well before, we've now got
some pretty powerful extra strings to our bow. We're linked with a major
media buying group, for example, which should give us a pricing edge, as
well as a marketing communications company who offer everything from strategy
to PR to cinema, video and TV production. There's an internet company, in-house
postproduction, design and branding, a recruitment web programming specialist,
a print production expert, with his own printing company. We're also very
close partners indeed with recruitment consultancies in two absolutely key
industries - with more to follow - and are actively seeking international
alliances. This list goes on, so I won't", Kim commented.
Chris Still has been appointed Non Executive Chairman of the company. Chris'
background includes running a fully listed marketing group, a top ten international
product agency as well as building and managing Still, Price Court Twivy
D'Souza - perhaps the product agency of the late 1980's. His presence will
add commercial, strategic and advertising expertise while David Craig, of
Fox Productions and a former colleague, as well as an expert in online recruitment
marketing, is another new appointment - with more to follow".
Footnote
Obviously Kim didn't really say any of this stuff and instead spent hours
writing it down, before adding, "said Kim" to make it all seem
cool and off the cuff.
But it is all true just the same.

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